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Slow but steady first day at Micam

The rainy Milanese weather seemed to dampen footfall on the first day of footwear trade show Micam, but brands reported a steady flow of buyers on Sunday (February 15).

Running February 15 to 18 at Fiera Milano, over 1,500 exhibitors have signed up to show at the autumn 15 edition of Micam, and Italian independents, Eastern European and Asian buyers were in attendance on Sunday.

Base London sales director Mark Husted said: “It has been a bit patchy today – probably because of the rain – but our Italian agent has seen a lot of domestic accounts. We’re expecting some of the UK guys tomorrow. We might complain that it’s a bit quiet, but we’ll always come to Micam as we always pick up a few accounts.”

Alan Pringle, managing director at Barker, said: “It has been steady today. Romania is doing quite well for us, so we had a few buyers from there, as well as some from Hong Kong and Singapore.”

Rob Wood, brand manager at British brand Anthony Miles, said: “It has been ok so far; not very busy, but it usually picks up on Monday. We’ve had some interest from Turkish, French and Korean buyers this morning.”

Richard Utting, European sales manager of Loake, said: “We are starting to see a few accounts – Japanese and Swiss so far today – but Sunday is always quite quiet and it will pick up tomorrow.”

Peter Reed, sales director at Crockett and Jones, agreed. “We have seen who we expected to see today, the Japanese. European buyers will come tomorrow.”

Rocket Dog was showing at Micam for the first time this season, swapping from German footwear show GDS. Marketing manager Alison Lawton said: “GDS was too early last season, so we decided to come here for our European show instead. It has been a bit quiet so far, but our stand is in a great position [in hall 10] so we are hoping for some new accounts tomorrow.”

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