Footfall was down on last year in the first few hours of Black Friday across all retail locations, according to initial research from footfall analyst Springboard.
Numbers fell by more than 10% at retail parks from 8-10am this morning, while retail parks and high streets were also down by around 2% compared to last year.
Central London posted an uplift of 4% between 8-10am but overall, between 8-12pm, numbers were down by 1.3%. Regional cities followed a similar trend, with an early morning surge, but figures were down on last year for the morning as a whole.
However, Jace Tyrrell, chief executive of New West End Company which represents retailers in London’s West End, said: “We’ve seen a tremendous start to the day in London’s West End this Black Friday - in the first four hours of trading we have seen a 10% uplift in footfall compared to Black Friday last year.”