Italian trousers brand Incotex is gearing up for a store launch in Chelsea, Drapers has learned.
The site, at the pedestrianised Duke of York Square off King’s Road, is expected to launch in January 2018.
The brand is operated by family-owned Italian supplier Slowear Venezia.
It is not clear how big the store will be or what product ranges it will stock. Slowear declined to comment.
Slowear operates two stores in London, on Marylebone High Street and Mayfair’s South Molton Street.
These stores include the supplier’s other brands which are knitwear label Zanone, shirting brand Glanshirt and outerwear and accessories line Montedero.