Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Smart jewellery maker attracts investors

Technology jewellery maker Vinaya, formerly known as Kovert Designs, has raised $3m (£1.9m) from a host of investors.

The brand has backing from venture capital firms Passion Capital and Playfair Capital. Other shareholders include Michael Birch, who founded the social network Bebo, and Robin Klein, an investor who backed LoveFilm and Zoopla.

Vinaya manufactures modular jewellery called Altruis, which features a bluetooth-enabled zirconia ceramic stone that produces alert vibrations for texts, emails or calls based on pre-set profiles.

The business was founded in 2013 by former model and technology consultant Kate Unsworth. It launched its first collection on its own ecommerce site last year. It is also stocked on Net-a-Porter.

Altruis stones retail alone for £110, while complete jewellery such as bracelets, necklaces and rings start from £290. Additional pieces without stones range from £180.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.