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SnoodyDo is off to a head start

Knitted accessories brand SnoodyDo hopes to secure 100 stockists by the end of the year after soft launching for autumn 13.

Following this month’s debut range, which includes lambswool and cashmere hats, scarves and gloves, SnoodyDo has hired five UK and Irish agents and is in talks with a string of potential stockists.

These are understood to include a number of major department stores such as Debenhams, John Lewis and House of Fraser, as well as independent retailers.

Speaking to Drapers, SnoodyDo sales director Steve Brewer said it aimed to sign 100 accounts by the end of 2013, after launching with 35. “The strategy is to get a foothold in the UK market and really get our presence out there,” he said.

The company is also preparing for the February launch of its spring 14 collection.

Wholesale prices start at £8.20 for a bobble hat and £10.60 for a scarf, with a 2.7 mark-up.

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