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So much UK creative talent to choose from

Caroline Rush

It’s just days until the British Fashion Awards, the British Fashion Council’s (BFC) awards for outstanding excellence in the designer sector in the past year.

It’s just days until the British Fashion Awards, the British Fashion Council’s (BFC) awards for outstanding excellence in the designer sector in the past year. The awards are judged by leading retailers, fashion editors and industry experts, with the winners announced on December 7 at The Savoy Theatre in London. This year’s awards will be the first event to take over the whole Savoy complex since the hotel’s refurbishment, giving the event a new look and feel for 2010.

The nomination process is an inspiring reminder of the wealth of design and creative talents we have in the UK. With more than 200 designers participating in London Fashion Week and those heading up global fashion brands elsewhere, British models, photographers, stylists, hair and make-up artists and digital innovators, the task of picking just three or four nominees is nigh on impossible. I’d like to give my thanks to all these people on behalf of the BFC, as well as our media, industry patrons, corporate partners and commercial sponsors. I’d like to thank British Fashion Awards partners HSBC, Toni & Guy, Vodafone, MAC, Mercedes and Marks & Spencer and the judging panel.

Those recognised on December 7 are leading the way in a fiercely competitive global industry and supporting our industry’s and nation’s reputation as leaders in innovation and style. These brilliant British creatives enable us to attract support nationally and globally, which is now more important in challenging times of cuts in both public funding and private sector sponsorship and marketing budgets.

Congratulations and thank you to all British designers and creatives and especially to the British Fashion Award winners.

Caroline Rush is chief executive of the British Fashion Council

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