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Social media campaign will mark second anniversary of Rana Plaza

Campaigners and celebrities will use the second anniversary of the Rana Plaza factory disaster in Bangladesh to call on the industry to increase transparency and promote human rights in the supply chain.

People in 66 countries worldwide are expected to take part in a social media campaign during the second annual Fashion Revolution Day on April 24, which will ask individuals to post a selfie revealing the label of their clothing using the hashtag #whomademyclothes.

Model Lily Cole, fashion blogger Susie Lau and Livia Firth, founder of sustainable brand consultancy Eco Age, are among those supporting the campaign.

The event is being organised by Fashion Revolution, a UK-based community interest company set up in the aftermath of the Rana Plaza disaster.

More than 1,100 people were killed and 2,500 injured when the eight-storey Rana Plaza building in Dhaka collapsed in April 2013. It housed clothing factories used by retailers including Primark, Benetton Group and Matalan.

Fashion Revolution co-founder Carry Somers said: “Buying is only the last step in a long journey involving hundreds of people; the invisible workforce behind the clothes we wear. We no longer know the people who made our clothes, so it is easy to turn a blind eye and, as a result, millions of people are suffering, even dying.”

Fashion Revolution claims garment workers in Cambodia work six days a week, earning barely enough to meet basic living expenses, and says more than 250,000 cotton farmers in India have committed suicide over the last 16 years.


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