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Society of Shoe Fitters takes campaign for footwear indies to MPs

The Society of Shoe Fitters will put on an event at the Houses of Parliament on October 28 to raise awareness of the health risks associated with ill-fitting footwear and the need to support footwear independents that provide a professional fitting service for customers.

During the Politically Correct Footwear event, the SSF will call on the government to link kids’ footwear purchases to child benefit payments and add a health warning on all kids’ footwear packaging and websites advising parents to have feet regularly fitted.

It is also seeking sponsorship of National Shoe Fitting Week, which it launched last year, as well as more assistance for independents that sell footwear to adults, particularly those with problem feet or who are aged over 70.

The event will be supported by the Department of Health’s life sciences minister George Freeman and the Department for Business, Innovation & Skills, which is a sponsor of the SSF.

[OPTIONAL CUT] Professor Wesley Vernon, SSF president, said: “This will be our opportunity to meet with politicians and put across the message about the role of properly fitting shoes in relation to good foot health and in doing so to show the value of shoe fitting in the prevention of multiple health problems affecting the feet.”

The organisation is seeking sponsorship for the event, which will cost £4,500 to run. Contact Laura West at for more information.

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