SockShop is to open its first store since its acquisition by Ruia Group in 2006. The shop will launch at Manchester Airport this week.
SockShop plans to open more outlets in regional airports across the UK. In addition to its own label products, the retailer will also stock a range of brands including Falke, Nike, Pringle, Elle, Pretty Polly and Scholl.
In addition to socks, the stores will stock hosiery, footcare and gift items.
SockShop has continued trading as an online-only retailer successfully since the takeover and reported a like-for-like sales growth of 40% per year since 2006.
Amit Ruia, managing director of SockShop, said: “This marks the beginning of SockShop’s rebirth on to the high street.”
He said that he had ambitious plans for the retailer in the coming years and wanted to return the chain to the strength it experienced in the 1980s and 1990s.