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Sony brings three T-shirt ranges to UK

Sony Music, the Japanese entertainment giant, is launching a music-inspired collection of graphic T-shirts in the UK and Europe for autumn 11.

The business, which has suffered from the migration of recorded music to digital platforms, will launch three T-shirt ranges at young fashion trade show Stitch, which takes place on February 13-15 at Earls Court, London.

Deconstruction is a 30-strong collection of men’s T-shirts by renowned graphic designer Mark Farrow, who began his career designing album sleeves and posters for Manchester music label Factory Records and nightclub The Haçienda. Wholesale prices will start at £14.

For women, Sony will launch Felder + Felder for Deconstruction, a range of 19 T-shirts from twins Annette and Daniela Felder, the design duo behind premium rock ‘n’ roll-inspired womenswear label Felder + Felder. Wholesale prices will range from £14 to £20.

The third T-shirt range, Archive 1887, is already sold in North America in department stores including Fred Segal and Barneys in New York.

It carries 50 men’s styles and 30 for women, and wholesales from £14. The designs feature exclusive imagery from music photographers.

Sony head of merchandise Bobby Langley said the business would target premium department stores such as Selfridges and Harvey Nichols in the UK.

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