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Splashes of colour catch buyers’ eyes at Pitti Uomo

Colour, shorts and classic silhouettes impressed UK menswear buyers at Florentine trade show Pitti Uomo this week, with brands reporting steady trading.

Matt Roberts, menswear buyer at the Scotts chain, said: “The show has been good for us. There’s a lot of colour around, mainly pastels, and a good shorts collection.”

Mats Klingberg, founder of indie Trunk Clothiers in Marylebone, agreed that colour stood out, but preferred bright block colours. “It’s nice to see bright colours like yellow, but as an accent colour,” he said. “You’re never going to sell much of it but it lifts the store and draws people in, who then buy the core product.”

Steve Sanderson, co-owner of premium indie Oi Polloi in Manchester, said he would buy into quality and classic pieces from brands like Sunspel, adding that shorts had been selling well.

Huw Phillips, menswear account manager at Nicole Farhi, which exhibited at Pitti, said buyers had also been interested in linen pieces. He added that buyers’ budgets were generally flat on last year and that they were being ruthless with underperforming brands. “If they’re not getting the sell-through, then buyers are dropping brands after one season,” he said.

See Drapers trend report from Pitti Uomo here

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