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Sports Direct and Adidas thaw supply row

Sports Direct has held “encouraging talks” with Adidas over a dispute about the availability of replica football jerseys.

Adidas had refused to provide Sports Direct with the footwear and replica shirts for the teams it sponsored at the World Cup as it was unhappy with the way its goods were presented in the retailer’s stores.

In relation to Sports Direct’s refits and its new flagship store on London’s Oxford Street, chief executive Dave Forsey said: “They are beginning to understand at the top level within their business the efforts we’re making in terms of the stores. There’s been high-up talks within the groups and we’re encouraged by that and they’re encouraged by what they see.”

The news comes after Sports Direct announced yesterday (July 17) that sales in the year to April 27 had soared 23.8% to £2.7bn, with pre-tax profits edging towards £250m.

 

 

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