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Competition authority to investigate Sports Direct website reviews

Sports Direct is facing a probe from the Competition and Markets Authority (CMA) over allegations that it blocked negative reviews of products on its website to boost sales.

The move is part of an investigation launched in June to examine abuse of website reviews. If retailers distort online reviews they are in breach of the Consumer Protection from Unfair Trading Regulations 2008, as well as advertising codes.

Last week a Daily Mail investigation showed that the FTSE 100 firm weeds out even the mildest criticism. The CMA has requested the Daily Mail hand over the evidence for its Sports Direct article to Jon Riley, its director in charge of the investigation.

A spokesman for the CMA said: ”We are grateful to have received a large amount of interesting information during our call for information on online reviews and endorsements. We are now assessing that information to determine whether any further action is necessary.”

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