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Sports Direct investor concerned about Nike relationship

One of Sports Direct’s investors has reportedly expressed concerns about the retailer’s “fragile” relationship with sportswear brand Nike.

The investor claims that Sports Direct’s slowing growth is because it doesn’t stock enough of the brand, according to The Sunday Telegraph.

Sports Direct’s focus on lower prices and its own value brands has put pressure on its relationship with key suppliers such as Nike and Adidas, the investor continued. Two years ago Adidas refused to supply Sports Direct with World Cup replica kit.

The news follows record results at Sports Direct’s rival JD Sports over Christmas, where Like-for-like store sales in the UK and Europe increased 10.6% for the five weeks to January 2.

Readers' comments (2)

  • Perhaps because Nike are going to open their own store formats?

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  • Obviously Nike do not want to see their product devalued, which Sports Direct arguably does to every brand they stock. However, Nike will surely be doing what many brands will be doing in the future - heading into the direction of vertical integration. That means any retailer that currently stocks Nike direct, won't be...

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