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Sports Direct is frontrunner to buy Umbro

Sports Direct has emerged as the frontrunner to buy football kit maker Umbro after Nike put it up for sale last week.

The sportswear chain owned a 30% stake in Umbro before Nike took it private in a £285m takeover in 2007.

Nike revealed last week that it was seeking to offload Umbro and shoe company Cole Haan to focus on its core brands.

Sports Direct is expected to face competition from private equity firms according to the Sunday Times.

Umbro sales reached $224m (£146m) last year, lower than pre-takeover levels.

Readers' comments (3)

  • It would be nice if for once, Sports Direct (or J.D Sports) didn't buy the next thing that moves. It isn't good for the industry, and you wonder how far all this is going to go.

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  • Is there not some kind of competition comission regulations around everything they keep buying? Surely they can't be allowed to have such a monopoly?!

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  • what else will Sports Direct buy??? Seems its either JD or Sports Direct for every brand.

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