Sports Direct has increased its investment in US brand Iconix and sportswear chain Finish Line, weeks after making a similar move in the market.
Sports Direct has more than doubled its stake in retailer Finish Line to 18.85%, which stocks brands including Adidas, Nike and Under Armour.
It also now has a 13.25% stake in Iconix, which owns and markets brands including Umbro, Lee Cooper, Badgely Mischka and Ed Hardy.
Sports Direct had initially taken a 9.2% stake in Finish Line in May, while raising its existing stake in Iconix to 12.2%.
Sports Direct reiterated that the increased investment was made to “build a relationship and develop commercial partnerships” with key suppliers, brands and other relevant parties.