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Sports Direct ups its US investments

Sports Direct has upped its investment in US brand house Iconix and has bought a stake of US sportswear chain Finish Line.

The UK chain now has a 12.2% stake in US brand management company Iconix, which owns and markets brands including Umbro, Lee Cooper, Badgely Mischka and Ed Hardy.

It has also taken a 9.2% stake in multichannel retailer Finish Line, which stocks brands including Adidas, Nike and Under Armour.

Sports Direct said it made the investment to “hopefully build a relationship and develop commercial partnerships” with the relevant parties, suppliers and brands.

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