A group of sportswear industry veterans have launched a new sports concept called Lab Sport.
The company has been founded and financed by ex-Allsports directors Mike Guest and Mike Donnelly, alongside Paul Groom, former managing director of sportswear distributor Mint Group, and Keith Robinson, who previously held senior roles at Virgin and Stationery Box.
The first 5,000 sq ft Lab Sport shop opened at The Mall in Chester last week. There are plans to roll it out to a handful of sites and launch spin-off stores, including Lab Extreme for the outdoor sector and Lab Boutique for branded fashion. Lab Sport will sell brands including Rockport, Adidas, Puma and Oakley.
Lab Sport does not have a buying team because it operates joint venture partnerships with brands. Store space is allocated to each brand but the brand decides what stock to supply and retains ownership of it. Lab Sport employs its own staff.