Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sports doyens launch upmarket fascia

A group of sportswear industry veterans have launched a new sports concept called Lab Sport.

The company has been founded and financed by ex-Allsports directors Mike Guest and Mike Donnelly, alongside Paul Groom, former managing director of sportswear distributor Mint Group, and Keith Robinson, who previously held senior roles at Virgin and Stationery Box.

The first 5,000 sq ft Lab Sport shop opened at The Mall in Chester last week. There are plans to roll it out to a handful of sites and launch spin-off stores, including Lab Extreme for the outdoor sector and Lab Boutique for branded fashion. Lab Sport will sell brands including Rockport, Adidas, Puma and Oakley.

Lab Sport does not have a buying team because it operates joint venture partnerships with brands. Store space is allocated to each brand but the brand decides what stock to supply and retains ownership of it. Lab Sport employs its own staff.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.