Men’s casualwear brand Hope & Glory will return to the young fashion market for spring 10 after a two-year absence.
Former Ralph Lauren European vice president Ashley Potter, who bought the brand about nine months ago from owner Marc Schneiderman, will update some of its iconic pieces, including outerwear, to mark its 21st anniversary.
The collection will feature about 130 SKUs across shirts, knitwear, sweaters, denim and outerwear. Retail prices are likely to be about £45 for a polo shirt and £75 for jeans, based on a three-times mark-up.
Potter, who was also previously European president of US fashion brand Theory and chief executive of shirt retailer Charles Tyrwhitt, said: “If you ask any retailer about the brand there is a resonance.”
Agency Fashion Marketing will sell the brand from its London showroom in London’s Conduit Street.
Hope & Glory had a handful of stores and about 70 accounts before going into administration. Schneiderman rescued the name in 2007.
Call 020 7491 4955 for details.