House of Fraser kicked off spring discounting on the high street this weekend and rival Debenhams will hold its first spring promotional event this week.
Debenhams will run a three-day Spring Spectacular beginning on Wednesday and offering up to 25% off everything in its stores and at www.debenhams.com.
House of Fraser ran its Spring Event for four days up to yesterday offering House of Fraser cardholders up to 15% off full price merchandise. Its event was likely timed to coincide with pay weekend.
Compshop, which monitors promotional activity on the high street, said that 15% of retailers had a Sale this weekend, while 22% had a combination of full price and discounted merchandise. The majority of retailers, 63%, traded prime.
Some fashion retailers are keen to clear stock ahead of the key Easter weekend, which falls on March 21-24, when they hope to drive as much full-margin product as possible. Other retailers told Drapers they hoped to get two bites of the cherry this Easter because the some school holidays would fall after the actual Easter weekend.