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Séraphine appoints ex-Supergroup finance director

Maternitywear brand Séraphine has appointed former SuperGroup director John Bailey to oversee international growth.

Bailey, who was finance director for wholesale and international at SuperGroup between 2010 and February 2014, has been charged with driving Séraphine’s US distribution.

The brand has just secured its first US account at specialist maternity chain A Pea in The Pod, which has more than 200 doors across the country. It is also planning to open a standalone store in New York later this year.

Top of Bailey’s priorities will be securing more US stockists and finalising a location for the New York store.

Séraphine will open its fourth UK store on Northcote Road in Battersea, London, in May.

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