Maternitywear brand Séraphine has opened its third London boutique at 45 Marylebone High Street.
The 510 sq ft store features parquet flooring, high ceilings and crystal chandeliers.
Séraphine has stores in Kensington and Hampstead and plans to open a shop in south London and a branch in New York in 2014.
Winner of Drapers best Specialist Etailer award in 2011, Séraphine, registered an annual turnover of £5.2 million in the year ending March 31.
Seraphine also has over 150 stockists worldwide including John Lewis.