Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Séraphine reports rise in turnover

British maternity brand Séraphine has reported a 35% year-on-year increase in EBITDA to £3m for the 52 weeks to 31 March.

The brand generated a turnover of £22m, up 25% on 2017/18. 

Founded by Paris-born Cécile Reinaud in 2002, Séraphine has stores in London, Dubai, New York and Hong Kong, and recently celebrated the opening of its store in Delhi, India on the 1 April. 

France remains a key territory for the brand. It opened a second store in Paris six months ago and plans to open a third later this year. 

Reinaud has outlined her business’ objectives for international growth: “Although ecommerce remains our primary sales-driver, we still see the value in a strong physical retail presence, and we are investing in growing our brand reach in international territories via a selective store presence.”

Commenting on the prospect of Brexit, Reinaud explains that economic fears have not made plans for international expansion less likely: “Our ambitious international growth strategy has not been deterred by slow Brexit negotiations. I remain confident that the clothing sector will not be hit by new export taxes into Europe and, with a strong euro against the pound, growing our business on the continent is an attractive prospect.

“Whilst the last quarter has been more challenging for UK sales due to Brexit, we are delighted that our international sales are really driving continued profitable growth. We export 70% of turnover, with 40% of that being exported to mainland Europe. Clearly Brexit is of concern for our future strategy, which is why we have had to plan for various possible scenarios in order to be better able to adapt to what the deal might be.”

Tags

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.