Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

SSG launches ethical footwear brand Toms

Shoe Studio Group has secured an exclusive one season licensing deal with US ethical footwear label Toms.

Toms was set up in 2006 by US entrepreneur and philanthropist Blake Mycoskie to shod the feet of poor children across the world. Toms promises to donate one pair of shoes to needy children for every pair sold at retail.

The shoes are based on Argentinean-style espadrilles called Alpargatas and come in a range of bright colours and patterns and sell for £25 a pair.

The Shoe Studio Group launched Toms today at its department in Selfridges in London's Oxford Street and Brown Thomas in Dublin. It will roll out the brand to all of its stores and its House of Fraser concessions on March 21.

Mycoskie has already donated and delivered 50,000 pairs of shoes to children in Africa and hopes to be able to donate a further 100,000 pairs to Ethiopians this summer.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.