Toms was set up in 2006 by US entrepreneur and philanthropist Blake Mycoskie to shod the feet of poor children across the world. Toms promises to donate one pair of shoes to needy children for every pair sold at retail.
The shoes are based on Argentinean-style espadrilles called Alpargatas and come in a range of bright colours and patterns and sell for £25 a pair.
The Shoe Studio Group launched Toms today at its department in Selfridges in London's Oxford Street and Brown Thomas in Dublin. It will roll out the brand to all of its stores and its House of Fraser concessions on March 21.
Mycoskie has already donated and delivered 50,000 pairs of shoes to children in Africa and hopes to be able to donate a further 100,000 pairs to Ethiopians this summer.