London business Start will close its eponymous multi-brand womenswear store in Shoreditch on June 28.
Philip Start, who founded the store at 42-44 Rivington Street with his wife Brix Smith-Start 12 years ago, said: “Following lengthy negotiations, we did not receive a new lease from our landlord.
“Therefore we reframed our priorities to focus all our attention on our successful menswear brand Mr Start and to rebrand our women’s collection [launched in 2012] from Mr Start Woman to Mrs Start.”
“It’s the end of an era, but also the beginning of a new one,” said Brix Smith-Start.
Philip Start told Drapers the multi-brand Start London menswear store at 59 Rivington Street is currently open but could also close.
“I am still deciding what to do, but if it does close we see it as an opportunity to focus on the Mr Start own brand [located at 40 Rivington Street].”
He added the closure of the womenswear store has inevitably resulted in some redundancies, particularly among administration staff.
During an interview with Drapers in February, Start unveiled plans for a standalone website for Mr Start within six months. He also said he was mulling a flagship store for Mr Start in the West End to open by the end of the year.
Start’s multi-brand offering includes Acne, Kenzo, Comme des Garçons and Maison Margiela.