Designer boutique Start has relaunched its website in a bid to extend the Start brand and bring its online presence more in line with the bricks and mortar store.
As a result www.start-london.com has been reworked to include a new layout, changing trend pages, podcasts from co-owner Brix Start, a regular blog and the ability to zoom in on product pictures.
Start website editor Hannah Nickson said: “We wanted the website to reflect the affection that customers feel for the store. We have made it more user friendly as customers expect to be able to have a detailed look at the clothes online.”
The online store offers a range of designer labels for men and women including Comme des Garçons, Miu Miu and 3.1 Phillip Lim, along with new London label Lungta de Fancy.
The Start business was founded in 2002 by Philip Start, founder of London menswear independent Woodhouse, and his wife Brix Smith-Start.
Originally a single store on Rivington Street in Shoreditch, east London, Start now has three stores on the street – separate menswear and womenswear stores, and a men’s tailoring store offering a selection of off-the-peg suiting, shirts and ties as well as a made-to-measure service.
The made-to-measure store sells product from Balenciaga and Jil Sander alongside own-label Start suits.
Spread over two floors, Start’s womenswear boutique sells clothing as well as accessories, footwear and beauty products. Private shopping evenings can be arranged by appointment.