Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Stead & Simpson hopes refit will tempt buyers

Stead & Simpson has unveiled a new concept for its 230-store chain in the same week as bids were due in for the company.

The footwear giant, which was put up for sale just before Christmas, has drafted in agency Caulder Moore to design the format, which it hopes will tempt potential buyers of the business.

The new look will be unveiled in February at the store in Oakham, Leicestershire. It aims to attract a wider customer base and features purple and orange branding, with more emphasis on branded merchandise.

However, as Drapers went to press it looked increasingly unlikely that Stead & Simpson would secure a buyer for the entire business, prompting concerns about the company’s long-term health.

Stylo chief executive Michael Ziff, who was linked to a deal, said he had looked at the company but would not be buying any part of it.
Stead & Simpson has made big attempts to turn itself around since it was refinanced to the tune of £30 million last year, but trading has remained tough.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.