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Steady and confident start to Moda

A mood of quiet optimism pervaded the inaugural day of trade show Moda, as buyers got busy writing orders for the autumn season.

Drapers joined the masses making the journey from Birmingham International to Moda’s longstanding home at the NEC and was greeted by an upbeat atmosphere across Moda’s sprawling halls. Although some exhibitors said they had been disappointed by a slow start first thing, footfall seemed to pick up throughout the day and the majority of brands appeared pleased with the turnout. It was mostly domestic buyers from independents who were perusing the aisles, although some representatives from the larger department stores were also spotted.

Footfall varied throughout the halls. Although the main womenswear hall was busy throughout the day and the menswear section remained steady, some exhibitors in the less crowded accessories hall felt let down.

Exhibitors in the athleisure section, at Moda for a second season, were pleased with their prominent position on the way into the lingerie hall and several said they had received plenty of interest from lingerie buyers looking to expand their offerings into sports bras, leggings and gymwear.

Moda runs at Birmingham’s NEC from Sunday 19 February to Tuesday 21 February.

Mood of the show

Katriona Monaghan Agent, White & Ginger

I’m really pleased – we had a really busy morning. In fact, we’d written our first order before 10am, which is really exciting and fairly unusual. We’ve seen lots of our existing customers and a few new ones as well. Buyers come to for two days and make a bit of an event of it, so we’re expecting the show to get even busier. People often spent the first couple of days scoping out the brands before coming back later on to make a decision on what to buy.

Felicity Morgan UK sales agent, Talia Benson

We were really busy early on in the day, although it did get quieter and there was a bit of a lull around lunchtime. We’ve mostly seen independents and it’s been about a 50/50 split between new business and existing customers. We were at Pure, and were so busy we didn’t have time to see everyone properly, so we were a bit of a last minute edition to Moda.

Anjan Vij Director, Red & Royal London

It’s been a good start to the show, although it’s always difficult to tell how things are going to pan out on the Sunday. We were at Pure last weekend, which was a bit more fashion forward and we saw more international buyers there – at Moda, it’s mainly been the local independents. It’s definitely worth coming to both shows, though, as they have different audiences. We’re looking for the right indies at the show: you have to be careful not to dilute the brand.

Kasia Bromley Designer, Acai Activewear

The show has been good so far, although there have been times when it’s been a little quiet. However, we have been writing orders and we’ve got plenty of appointments booked in with people throughout the show. The setup of the area for activewear is really good. It’s a real benefit to be so close to the lingerie hall, because a lot of our business has come from lingerie boutiques looking to expand into activewear. The two sit together nicely.

Ross Thompson CEO, Bown of London

This is our first time at Moda in 10 years and it’s going great. It seems busy. We’ve taken some orders from our regular customers and new customers have been stopping by. We have a website now, and a new swimwear line, so we’re here promoting that.

David Tomlinson Sales representative, Ben Sherman

There might have been a problem for people queuing to get into the carpark this morning because we had trouble. It’s been a busy day today. Ben Sherman has been going for a while and people are happy to see it. Both collections have been going well for us. Usually it gets quieter on Tuesday, but it didn’t last season, so I hope for the same at this season’s show.






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