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Steady Christmas trading at John Lewis

John Lewis reported steady trading for the final two weeks of December 2016, as sales rose year on year in the run-up to Christmas Day but fell in the first week of Sale.

For the seven-day week trading week up and including 24 December sales were up 36% to £175.6m, compared with the same week last year, which included Christmas Day and Boxing Day, when stores were closed.

For the week to 31 December, which had one less in-store trading day than 2015, sales fell 9.4% to £138.5m.

Fashion sales for the week to 24 December soared 41.4% year on year while they were down 2.1% for the week to 31 December compared to 2015.

Click-and-collect orders for the week to 24 December were up 15.9% year on year.

Maggie Porteous, director for shop trade at John Lewis, said: “The busiest shopping hour online over the two-week period was between 6pm and 7pm on Christmas Eve, soon after the Sale began, and on Christmas Day the peak hour for placing orders was between 9pm and 10pm.

“The busiest day in stores was 27 December as customers sought bargains after our shops opened again for clearance. Travellers shopping on their journeys made our Heathrow and St Pancras stores particularly busy.”

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