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Steady first day at footwear show PLFM

Premium footwear trade show PLFM got off to a steady start on Monday (February 2), with many independent buyers visiting the show.  

The show changed its days for its third season, running on Monday and Tuesday (February 2 and 3) rather than Sunday and Monday.  Brands welcomed the move.  

Claire Burrows, founder of women’s footwear brand Air & Grace, said: “It has been a lot busier than the first day last year. Sunday last season was very quiet. We have seen a few premium level boutiques and an Asian distributor today, which is great. The location [at 41 Conduit Street, London] is very convenient for people to pop in, particularly when Scoop is running on the same days.” 

Gareth Austin-Jones, commercial director of foldable shoe brand Cocorose London, which was exhibiting at the show for the first time, said: “It has been busy. We have written a few orders today and it’s a great opportunity to catch up with our UK accounts. PLFM is great as it is a lot more edited than other footwear shows.” 

Lucy Hinds, owner of premium womenswear and footwear independent Ella Cru in Shrewsbury, Shropshire, said: “I’ve been attending Platform since it started and I think this is the busiest show yet. It is more accessible being all on one floor this time round. This is a really nice environment, from the seating to the lighting, and we are very well looked after. There is no pressure to buy right now, which would put me off. I will definitely be back for the next show.” 

PLFM founder Gerard Levy said he expected the big department stores and multiples to arrive on Tuesday (February 3). 

“Everyone seems happy with the look of the show. We changed from the Sunday as it was very quiet last season and the Monday was much busier, so this seems to work. The extras we provide, like free Wi-Fi, tea, coffee, sandwiches and buses to and from Scoop really help make the process easier for buyers. 

“As well as independents we have seen Harvey Nichols today and we are expecting to see John Lewis, Jigsaw and Kurt Geiger on Tuesday.”  ​

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