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Steady second day at Micam

Brands were pleased with a “steady” second day at Milanese footwear trade show Micam which boasted “quality buyers”, despite some remarking that footfall was lower than previous editions.

The footwear exhibition runs from September 1 to 4 at the Fiera Milano.

Craig Dunkley, director at British men’s label John White, said: “It has been good for us so far. We’ve had new business from New Zealand, Australia and South Korea. It’s quiet this morning (September 2) but I expect that to pick up later this afternoon.”

“It has been steady but quieter than other shows,” remarked Jonathan Church, co-owner of another men’s brand Joseph Cheaney. “We’ve had a lot of Chinese and Korean buyers on the stand. It’s better that it is running on week days only [This is the first season that Micam started on Tuesday rather than Sunday] but it is still too close to August. A week later would be better.”

Steve Wright, sales and marketing director at British women’s footwear brand French Sole, added: “We had a slow start yesterday but we’re optimistic that the show will be good for us, it usually is. We will have to gauge it at the end of the week. We have had a lot of interest from Japanese buyers in particular.”

David Corben, managing director of comfort footwear brand Steptronic, felt the trade show had “been satisfactory”. “Yesterday was busier than it has been today but we’re pleased. We’ve had people on the stand from Sweden, Australia and Canada - it’s a good show for us.”

Meanwhile Janan Leo, founder of women’s pump brand Cocorose London, said: “It has been pretty busy and a mixture of appointments and new business. We haven’t seen any Brits yet but we’ve had buyers from Japan, Malaysia, Russia and Switzerland. There are not that many Italians around though.”

Mark Husted, sales director at men’s footwear brand Base London, said: “We have been busy. This show is always very good for us for making international export contacts. There doesn’t seem to be a lot of UK buyers here but our French and Italian sales agents have been flat out.”

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