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Steady start to day one of Jacket Required

There was a slightly slower, calmer atmosphere across the usually buzzing first day of menswear trade show Jacket Required, which got underway today (July 27) at east London’s Truman Brewery.

There was a sense of quality over quantity as a steady flow of buyers arrived throughout day one of the spring 17 edition (July 27-28). Despite the slower mood, both brands and buyers seemed happy with this edition so far.

Exhibiting brands remained very positive, praising the high level of buyers Jacket Required continues to draw in, albeit at a slower pace this season, and the strong mix of labels on show.

Just over 200 clothing, footwear, accessories and lifestyle brands were showing, a slight reduction on last season. Footwear seemed a particularly strong offering this time round.

This season’s show was also full of Brexit chatter, with some exhibitors reporting a dent in confidence and more cautious buying. See below for views from the show.

Views from Jacket Required

Ashley Clarke, key account manager, Toms

“Things have been steady so far, it’s less rushed than last year so it feels very balanced. This is a very important show to us as it’s so central to our market, we can’t take our accounts for granted now.”

Karen Ames, head of sales, Ben Sherman

“We’ve had a steady flow of people so far, and it’s good to have a steady flow of buyers coming through. Generally people are feeling very unsettled, spring 16 hasn’t been the easiest season thanks to the weather and Brexit.”

Ciaran Cushnahan, account manager, Gant Rugger

“This is the only show that we go to, because of the quality of the brands here. We’ve seen a few people so far but buyers are being very cautious. No-one is looking for new brands and people are shying away from newness because consumer confidence is so low.”

Daniel Cressey, territory manager, Farah

“This show seems like a slow burner, it’s quieter than usual. Things have been quite mundane, buyers are playing it very safe.”

Emma Fudge, administrative and Marketing assistant, Brixton, Hex, Huf and The Hundreds

“Footfall seems to be down this year, and we’ve seen a lot of buyers holding back on our brands. People are going for classic styles like printed T-shirts, and as well small capsule collections are doing well as people can buy them for a short time, rather than having to think so far in advance.”

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