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Stella McCartney unveils new shop-in-shop

Stella McCartney has unveiled a new retail blueprint at its shop-in-shop in Selfridges.

The 900 sq ft space, on the second floor in Selfridges' Superbrands area at its Oxford Street store, will become the format for new openings.

The fit was designed in partnership with London based firm, APA Architects.

The new design uses McCartney's brand colours of dirty and pale pink and natural whites, which she typically uses in her clothing collections.

The fit also uses a combination of metals including polished stainless steel, copper and brass fixtures alongside maple wall coverings and a stone terrazzo floor.

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