Menswear tradeshow Stitch is to co-locate with Pure Spirit next February in an attempt to create a one-stop event for the young fashion sector in the UK.
Pure Spirit, a spin-off of the contemporary womenswear event Pure London, will incorporate a fast-fashion section called She and its Label sub-show for unisex young fashion brands alongside Stitch at London’s Earls Court from February 13-15.
This will be the first time in almost a decade when men’s and women’s young fashion brands have been exhibited under one roof in the UK after a long period of fractious shows. Stitch, which debuted in February this year, had previously been held at London’s Old Billingsgate Market, the other side of town to Pure and on the same dates, meaning buyers had to travel through central London to visit both.
Stitch told Drapers it had signed up young fashion brand Luke to exhibit at its event for the first time and that 75% of its previous exhibitors planned to return to the show next February. Stitch will take about 16,145 sq ft at the 53,800 sq ft show.
Brands confirmed as exhibiting at Pure Spirit include Jovonna, Freddy, Forever Unique, Rare, Pixie and Darimeya.
Pure Spirit was previously held at London’s Olympia venue alongside contemporary womenswear and accessories show Pure London. Both will continue to happen on the same dateline, but Pure London will remain at Olympia, which is less than a mile up the road. Combined, the events will have more than 1,200 brands on show.
Stitch managing director Brian Duffy told Drapers: “We’ve put our heads together [with Pure Spirit] and taken away the competition between us to help make buyers a happy bunch of people. Now they just have to visit one location.”
Pure Spirit event director Samantha Bleasby added: “The idea is to give buyers everything they want in one location.”
Duffy and managing director of both Pure shows Steve Newbold are hosting an event in Manchester and an event in London to discuss the co-location plans with the industry next month. Email email@example.com if you would like to attend.
- Manchester: October 12, 6.30pm, Blackdog Ballroom, 43 Oldham Street
- London: October 14, 6:30pm at Cantaloupe, 35-42 Charlotte Road