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Stitch cancels spring show

Streetwear tradeshow Stitch has been cancelled for spring 14.

The hoped-for 11th hour deal to save the January edition of the show, as reported by Drapers last week, has fallen through.

Founder Brian Duffy said given the tight time frame “stepping back” this season was the best option, but he was still hopeful of creating a show for autumn.

The market was “very low” for trade shows given the economy, and there are a “lot fewer” retailers around to attend exhibitions, Duffy added.

“At this stage we have decided not to go ahead with the show in spring. We can’t rush it. It was a case of the market reshaping, the venue not working and trying to align with partners and time caught us out, but I’m continuing to work on a show for autumn,” he said.

For the autumn show Duffy is exploring the idea of teaming up with other tradeshows to put on a collaborative event. He said: “We would be interested in a partnership with the likes of Pure - it could be a positive for us and it’s something we’ll look at.”

In July Stitch moved to a new location in London’s Old Sorting Office on Tottenham Court Road following the backing of Duffy’s new business partner Howard Eggleston.

 

Readers' comments (7)

  • Without sounding cruel, Stitch was a failure and ended up being a show what nobody wanted. Blaming the economy is a cheap shot - the show simply wasn't any good.

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  • Thierry BAYLE

    If I read you well, I understand that Stitch was doing something right at the beginning ( or OK ) but with time it ended up that nobody wanted it. Correct?
    What do you think is this one thing that was right (or just OK)?
    What do you think is this one thing Stitch should have improved?

    Thank you.

    Thierry

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  • with out the right brands showing it will fail, Jacket has these boxed off so unless they price them selves out of the market brands will support Jacket over Stich - simple really

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  • Stich only attracts the bottom end of the market brands, hence bottom end retailers, serious buyer will not attend this show

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  • Stich perfect place for MARKET STALL TRADERS

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  • Essentially Stitch was too downmarket. You've only got to look how many retailers and brands have 'traded up' over the years to realise what Stitch was doing was fundamentally wrong and therefore superfluous.

    We live in an industry that has too many trade shows anyhow, so it is important that when one is created, it has its reason for being and offering something either different or much better than currently exists.

    While Jacket Required (aka Beard Required) is a tad pretentious and half the exhibitors and guests resemble a well groomed ferret, it is a good show and has thrived for the simple reason that both brands and buyers want to be there. That doesn't happen very often.

    That could never really be said for Stitch.

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  • Thierry BAYLE

    Double Thank you. I did not expect so many points.
    Thierry

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