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Stitch London Day One: slow but steady start

Stitch London kicked off yesterday, with a slow but steady start to its spring 14 edition.

The event has moved to a new location in London’s Old Sorting Office on Tottenham Court Road for this season.

It also marked Stitch’s first move into womenswear - although this appears to have got off to a slow start. During its visit on the first morning Drapers saw only six womenswear brands exhibiting, including Bench which showed both its mens and womenswear collections.

Footfall also seemed slow, with relatively few buyers, while some stands were still in the process of being assembled.

However those brands up and running said they were trading well.

Jordan Childs, creative director of streetwear brand Blaq Mass, said there was a good number of indie buyers present and that by lunchtime on Tuesday, orders had already been taken at his stand.

Stitch founder Brian Duffy told Drapers that he was pleased with the turn out during the early stages of the two day event.“It’s very early to tell yet, but I think the new, more accessible location in central London is really helping” he said yesterday morning.

When asked how many brands had signed on for the new season, Duffy responded “It must be about 100, but it feels like 1,000”.

Stitch runs from July 23 to 24.

Readers' comments (3)

  • Stitch is one of those 'If it didn't exist you wouldn't invent it' type of Trade Shows. Most people in the trade are putting their feet up by the sea, instead of the glamorous Tottenham Court Road...

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  • glad im not there

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  • Show should be called Stitched Up... That's how I would feel if I was a exhibitor.

    Great new venue, crying shame it's in the wrong people's hand....

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