Glamorous Additions, New Brands and Media Partners look set to cement Stitch London as the key London based tradeshow.
The newly formatted Stitch London will be launching its first show at the Sorting Office, 21 - 31 New Oxford Street WC1A 1BA. Tuesday 23rd & Wednesday 24th July will see the Sorting Office space transformed into a tradeshow arena hosting some of the biggest contemporary clothing and accessories brands. The show will unveil its new Womenswear section which boasts a catwalk, nail and champagne bars which will be an exciting addition to the already successful Menswear, Streetwear and Emerging sections.
Managing Director Brian Duffy comments on the new location and move into womenswear…
“Entering into our 8th season Stitch has been going from strength to strength. This latest move brings Stitch London to be hosted in one of central London’s most iconic and industrial spaces “The Sorting Office”. An opportunity to develop the show and its branding in line with the launch of our new area of young womenswear and bring together our ever growing street wear area. We have been ambassador’s for the last 7 seasons for the UK menswear industry and are proud to rebrand Stitch to Stitch London and drive the UK wholesale business within the UK and internationally.”
There will be an exclusive private catwalk show curated by New York based company Nolcha Fashion Week on Tuesday 24th at 4.00pm at the Stitch London Sorting Office location with a complimentary champagne reception.
Exciting brands have been unveiled for each of the show areas. For Menswear there is Armistice, the hotly tipped casual shoe brand bringing its laidback Parisian roots to the UK with a range of lifestyle plimsolls with an urban twist. Abuze London will also be showing, launched in 2001 the brands fascination and obsession for graffiti and street art led it to become one of the U.K’s fastest growing cult underground menswear labels.
The usual high calibre Streetwear brands will be present including Humor; the Danish brand known for capturing edgy trends and breaking tradition to shake up the contemporary menswear market. To The Black, a streetwear brand rooted in street art and urban culture with designs infused with colourful cultural commentary and wry humour will also be showing their much anticipated new collection.
The Emerging section has new, exciting and innovative brands including Blaq Mass, a brand comprised of a group of talented artists and printers who claim “we won’t change your life; we will make you look cooler”. Big British is another emerging brand, dedicated to providing contemporary fashion with a British touch who will be exclusively unveiling their gold edition and platinum leather range at Stitch London.
The excitement surrounding the Womenswear section has meant a host of brands have signed including Ruby Rocks; the brand with a winning recipe of vintage and quirky with a streetwear edge. Their collection shines with vibrant colour palettes and clever design to give a mellow blend of classic modern styling.
Other brands confirmed include Bench, Ichiban, Judge & Jury, Morley, Dirty Roller, Twisted Soul, Truckfit, Panuu, Rum Knuckles, Crep Project, Dead Legacy and many many more.