Menswear trade exhibition Stitch has signed brands including Fenchurch, Penguin and Bolongaro Trevor to its February launch show.
Other confirmed exhibitors for the show, which will run from February 14 to 15 at Old Billingsgate Market in East London, include casualwear brand Farah and men’s tailoring label Blaqua.
Stitch has also signed a number of overseas brands to show in its denim hall. These include US labels King Baby Studio, Rolland Berry, Sunday Rocks, Rock Revival and Dirtee Hollywood, as well as European brands Rebel Cashmere and Shulong.
Stitch has also announced a fourth dedicated area to showcase 32 emerging menswear designers. The new zone, called Vision, will complement the show’s other three areas which are focused on denim, contemporary brands and streetwear.
Stitch has signed professor Louise Wilson, head of MA Fashion at Central Saint Martins College, London, to its panel to advise on the Vision show.
Wilson said: “With so much creative design talent here we need a platform to act on it commercially. So often overshadowed by womenswear, I’m excited to be working with Stitch to support the menswear industry and all the great talent out there.”