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Stitch show to discuss concept

UK menswear trade show Stitch has issued an open invitation to brands and buyers to attend a presentation about its concept next week.

Stitch, which will showcase about 175 denim, streetwear and contemporary menswear brands at its inaugural event at Old Billingsgate Market in east London on February 14-15, has invited brands in the menswear sector to attend its launch presentation on November 4 at Hix, 66-70 Brewer Street in London from 5pm to 8pm.

A presentation and question and answer session will start at 6.30pm. Potential exhibitors are invited to use the event to discuss the trade show concept and share their ideas for the first event.

Stitch, which recently launched its website at, said it planned to create an “order-writing event”, which would differentiate it from Bread & Butter Berlin, which is primarily used by exhibitors as a brand-building exercise.

Managing director Brian Duffy said he planned to pay for some buyers to attend the first event next season. Stitch is organised by Barcelona-based stand-building specialist Exposed.

Readers' comments (5)

  • i'm sure Bread & Butter planned on creating an "order-writing" event as well ! what stitch plan and what will happen could be different things.

    does anyone know of any brands that have actually confirmed to exhibit at this event? interested in taking part but, apart from it being quite expensive for an untested & unproven event, worried about whether the event is going to actually happen or if it's all just wishful thinking to fill such a large venue as billingsgate when so far there's NO indication from the organisers about any confirmed brands, either by contacting them or on their website.

    and this "open invitation" evening seems even more troubling as it smacks of a desperate attempt to drum up some interest where there may have been none so far.

    if any brands out there reading this have already booked to exhibit at this event, let us know!

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  • did anyone go to this?

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  • no-one at all?

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  • I attended this event. The organisers knocked back questions about potential footfall, confirmed exhibitors, registered buyers, press etc.

    When asked about their marketing strategy they said that they were busy focusing on the "open invitation" evening.

    They also said that 250 approx brands had shown interest and that they were relying on the "open invitation" evening and a recent ad in Drapers to start converting leads into sales.

    I doubt that this event will take place.

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  • i too doubt this event will go ahead.

    it's a big ask to fill billingsgate from a standing start with no brands on board already.

    London may not have a large mens casualwear show along the lines of Bread & Butter but that's probably because Bread & Butter serves all of Europe for large denim players.

    With boutique events like Pure for mainstream womenswear brands, Margin for new designers and streetwear, and Moda for mens casualwear, perhaps the UK has settled comfortably into what buyers actually want and what the market requires at this point.

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