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Stockholm hosts Nudie's retail debut

Denim brand Nudie Jeans has unveiled its first ever store, in Sweden, and is gearing up to open in Japan and Germany. The brand aims to launch up to 10 shops over the next five years and has not ruled out opening a standalone store in London. The Swedish shop, in Stockholm, spans 1,000 sq ft and will stock the Nudie Jeans, Denimbirds and Whipping Floyd brands. The Japanese store is scheduled to open at the end of August, but the label is yet to confirm dates for its German debut, where it will launch in Berlin.

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