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Store refit for Oliver Sweeney

Men's footwear retailer Oliver Sweeney has revamped its store on London's King's Road as part of a UK-wide overhaul of its retail format.

The King's Road store is the company's second to be refitted using a "contrasts" concept, which aims to enable shoppers to easily distinguish between the products on display.

The new look made its debut in October at Oliver Sweeney's Bond Street store in London.

Following its success, the firm said it was now looking to roll out the format to the four-strong chain, as well as its concessions throughout the UK, although it has not committed to a specific time frame.

Oliver Sweeney general retail manager Ken Tatham said: "We are putting significant investment into online retail, but we plan to complement this by continuing to develop the bricks and mortar shopping experience, which we believe should be memorable and stimulating."

The new shopfit includes distressed-look stainless steel finishes on shelving and display units, which are intended to contrast with the soft leather used in Oliver Sweeney's products. The format was developed by retail design firm Thames Contracts of London.

Oliver Sweeney has four standalone stores, in New Bond Street, King's Road and Bishopsgate in London, as well as a store in Leeds. The brand is also sold in House of Fraser, Harvey Nichols and Jones Bootmaker.

The company opened its flagship store and head office on New Bond Street last summer. It has a turnover of about £6 million, £4m of which is derived from retail, with the remaining £2m from its wholesale business.

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