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Store revamp to boost men’s area at Jenners

Jenners, the Edinburgh department store owned by House of Fraser, has kicked off a £3 million facelift of its 116-year-old building.

The store, which was bought by HoF in 2005, will have its menswear, accessories and beauty departments overhauled, following a successful revamp of the womenswear department last year.

The menswear department will be given an extra 3,000sq ft of space, taking it to 10,000sq ft. A raft of more contemporary brands will be introduced, including Canali, Superdry and Tommy Hilfiger. They will join core menswear brands Hugo Boss, Gant and Polo Ralph Lauren.

Store manager George Bell said: “Menswear is a key area for us, but we needed to make the department less cluttered. We introduced Ted Baker a year ago and that has become our number one brand. We’ve got our traditional customer but we also have a younger gentleman coming in now as well.”

The store’s accessories department is also getting a revamp, and will see the introduction of Guess and Jaeger accessories. Jenners is also in talks with other designer accessories brands.

The listed building, which was built in 1892, will also get an interior makeover which will restore some of its original features including wooden carvings and columns.
Carpet will be removed to be replaced with tiles which are more in keeping with the building’s character.

It will also contain elements of the new look seen at HoF’s revamped stores in London’s Oxford Street and Manchester, including black marble and full- height graphics.
Bell said that all departments in the store would continue to trade during the work, which is due to be completed in October.

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