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Stores look to drive web sales

Independents Tessuti and Six Whiting Street have revamped their websites in a bid to increase their online sales.

Matthew Kay, store manager of menswear emporium Six Whiting Street in Bury St Edmunds, Suffolk, said its new site is cleaner and easier to navigate. “We’ve listed categories and brands down the left-hand side of the homepage instead of having drop-down boxes,” he said. “Some customers used to say the site was difficult to navigate, but the feedback since the relaunch has been positive.”

Kay added that since the relaunch three weeks ago, online trading had been “steady”.

Designer indie Tessuti, which has two stores, in Wrexham in north Wales and Chester in Cheshire, has invested in photography to boost its website’s appeal. “We had no lifestyle imagery before,” said buying director Jay Montessori.

“There are small indies that have excellent sites, so you have to keep up. Also, you need to make up for the drop in business on the high street, and people are still spending online.”

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