Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Stores rediscover the art of customer service

The recession has driven most stores back to personal service with a vengeance, and I am so pleased to be able to benefit from this. I’ve hated the past several years of watching friends and loved ones spending vast amounts of money in some of my favourite stores and receiving little or no attention, and certainly not getting the after-service that they should.

Excellent sales people are skilled professionals who add enormous value to a business and make customers want to return again and again. To be able to assess style, needs, spend and time available and come up with suitable product within the first five minutes of meeting someone is quite breathtaking. I’m glad that selling has become a vocation again.

I’m also so pleased that this extra customer service includes opportunities and offers from companies that are not just price driven but have obviously been thoughtfully created to make us feel special.

During the next few weeks, I could attend brunch with a major brand while viewing some specially selected and specially priced pieces. From another retailer I could have a personal stylist (not shopper, please note) who would be very happy to help me with my full seasonal wardrobe including hair and make-up. I’ve also been reminded by an etailer that I purchased two pairs of gloves last year and they have now thoughtfully suggested I might like this season’s colours and style, as well as the hat and scarf to match. And one of my favourite indies, who has religiously kept me updated all season with news of collections for Christmas, has just joined up with a local beauty spa to offer its customers a Christmas treat.

Do I feel ‘offer-overload fatigue’? No, I just feel very wanted and very lucky.

Frances Card is a fashion consultant

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.