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Storm whips up loungewear

Watch brand Storm London is producing its first clothing range for autumn 08.
The brand has signed a licensing deal with clothing manufacturer McGregor International to produce a capsule collection of loungewear and underwear for men and women. It follows the brand’s recent expansion into jewellery, bags, umbrellas, wallets, eyewear and fragrances.

The loungewear range will be aimed at 18- to 35-year-olds and will include briefs, hipsters, boxer shorts, oversized T-shirts, camisole sets and diamanté-embellished robes, with prints, metallic bands, velvet trims and studded details.

Fabrics include cotton jersey and bamboo mixes in a palette of bright fuchsia and petrol blue. Prices range from £5 for underwear to £21 for robes. For details, call 0161 942 4800.

McGregor already supplies retailers including Next, House of Fraser, Oasis, Jane Norman and Arcadia Group.

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