Stradivarius, the Spanish womenswear brand owned by Inditex, is launching its first menswear collection at its flagship on London’s Oxford Street later this week.
The range will initially go into the largest 57 Stradivarius stores worldwide, this will increase to 109 by the end of the year.
Stradivarius targets men aged between 20 and 30 years. Prices will be in line with the womenswear collections, which offer T-shirts priced from £5.99 to £15.99 and dresses from £19.99 to £35.99.
The Oxford Street store opened in June last year and joined an existing UK store at Westfield Stratford which opened in August 2014.
Stradivarius launched in 1994, was bought by Inditex in 1999 and opened its 500th store in Greece in 2009. It launched online in 2011 and now operates in more than 30 countries around the world with 993 stores.