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Street sports hall joins roster at The Brandery

Streetwear trade show The Brandery will launch a street sports hall called The Stadium at its autumn 10 edition in January.

The Stadium area will showcase brands designed for street sports including BMXing, street dance, parkour and skateboarding, as well as the Desigual, Pepe Jeans, Stone Island and Björn Borg brands. The Stadium will also host performances by street sport specialists and an exhibition of snowboards decorated by tattoo artists.

The second edition of The Brandery will take up double the space of its inaugural show at the Fira de Barcelona in July this year. In addition to The Stadium the other sections will be a design-led area called The Cathedral; The Loft, for trend-driven and directional brands; and The Warehouse, for denim labels. Last season’s show featured 113 exhibitors, and this has so far grown to 126 confirmed brands for January, including Custo Barcelona and Armand Basi.

The Brandery has also launched a business concept called New Deal, which includes free hotel stays for selected retailers invited by exhibitors. Flight discounts will also be available.

The Brandery takes place in Fira de Barcelona’s Montjuïc exhibition centre from January 27-29. For more details, call 020 7723 8416.

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