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Striking a pose for the bright young things

In the words of Madonna … “strike a pose!” and that’s just what we were doing here at Sunday Best this rainy Monday, having great fun directing our autumn 09 fashion shoot for our new younger department SB Diversion.

In the words of Madonna … “strike a pose!” and that’s just what we were doing here at Sunday Best this rainy Monday, having great fun directing our autumn 09 fashion shoot for our new younger department SB Diversion. It opened one week later than estimated. We could have worked 24/7 to hit the time frame but we would have been too exhausted to enjoy the experience.

Armed with the fabulous award-winning fashion photographer David Schofield and the beautiful Gloria as model, we were set up for a great shoot. Gloria is 15 years old and a gorgeous local girl, whom we think will be the “next face” to watch, as we take pride in saying that we were one of the first to work with both Agyness Deyn and Charlie Weaving at the beginning of their now hugely successful modelling careers.

So we get to it, layering faux-fur Ichi waistcoats, with Love parachute dresses, rocking it up with Desigual studded trousers, Religion fringed tops, sequinned waistcoats, statement vintage-inspired jewellery and Ash studded biker boots and hi-top trainers.

The shoot really brought to life our new edgy, urban department, which has taken off with great success.

Interestingly, the young on-trend shoppers are not used to any kind of service, it’s all about atmosphere, product and peer pressure. So a simple touch of service results in: “I like being looked after like this,” or “I am only buying a top.” It doesn’t matter if it is one top or 50 – the service is just the same.

So to finish with Madge’s infamous words: “Ladies with an attitude, fellows that are in the mood. Don’t just stand there, let’s get to it, strike a pose, there’s nothing to it.”

  • Jan Shutt is founder and owner of premium and young fashion womenswear indie Sunday Best in Rawtenstall, Lancashire

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