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Strong international attendance at London Edge

Brands at alternative trade show London Edge praised a good turnout of international buyers at the autumn 16 edition, but some said footfall was down on previous seasons.

London Edge autumn 16

London Edge autumn 16

“It has been a great show for us and we have opened a few new accounts, although Monday was slower than Sunday,” said Sue Gresham, operations manager of 20th Century Clothiers, which was showing womenswear brands House of Foxy and Pretty Retro. “We see more international buyers here than UK buyers, mostly independents and etailers.”

Carrie Proctor, area manager at Collectif, said: “The show has been a bit quieter than last season but our stand has been busy. We have seen our current customers from France, Denmark, Sweden and Belgium.”

Alison Ballard, owner of new vintage-inspired dress brand Silly Old Sea Dog, was exhibiting at the show for the first time.

“This is our first wholesale collection and we’ve had a really positive reaction,” she said. “Sunday was a bit quiet but it picked up on Monday. We’ve made lots of good contacts and leads.”

Jenna Needham, wholesale manager for vintage brand Motel Rocks, said: “We get a completely different customer base here, so it’s important for us to attend. It was a bit quieter this season but we still saw a lot of our independent accounts.”

Fern Border, owner of made in the UK dress brand Victory Parade, said: “It has been quieter but I think trade shows in general have changed. You don’t write as many orders at them – it’s more about having a look at the range and following up later.”

London Edge is on February 7-9 at London Olympia in Kensington.

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