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Strong start to October for John Lewis

Fashion sales at John Lewis climbed 7.1% in the week to October 3, with outerwear performing positively despite an unseasonably warm start to the month.

Own-brand clothing also continued to do well, particularly in menswear.

Overall sales at the retailer were up 3.4% year on year to £80.23m, following a strong first full week of trading at its new Birmingham store. Online sales rose 16.1%.

“[Birmingham] delivered a strong start for fashion, with exciting new brands such as loved&found proving popular. Customers also reacted positively to our new self-service led Place to Eat concept,” said Barry Matheson, director of retail services.

“Looking ahead, with the Christmas shop now installed across all our branches, we’re seeing customers’ minds turn to gifting.”


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